Hi! If you're reading this, you're likely from an organization that wants to partner with Gabby and Packs Light, right?
Well, welcome. Pull up a seat 🛋 ☕️ Let's chat!
I'm Gabby! 👋🏽 It's hard to introduce myself because I do a lot. You might have found me through my TikTok, or maybe from that CNBC Make It article. Either way, I'm happy the universe brought you here.
My About page is a great starter for who I am. But here, I want to talk more about what I do—and what I may be able to do for you!
MY SERVICES 😊
SOCIAL MEDIA INFLUENCE
on @packslight
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Brand ambassadorship
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Sponsored TikTok, Instagram, YouTube, or Twitter content
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Our content packages that cross multiple platforms show the audience that Gabby truly uses your product - increasing performance!
UGC
on your channels!
(more economical option than posting on @packslight!)
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UGC
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Social media takeover
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Hosting live chats
PACKS LIGHT BLOG and EMAIL
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Sponsored blog post on packslight.com
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PTO Dashboard promotion (click here)PTO Dashboard promotion (click here)
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Newsletter promotion - reach 20,000+ niche subscribers
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Blog header/side-bar advertising
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Freelance writing
ONSCREEN TALENT
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On-screen talent (scripted & unscripted)On-screen talent (scripted & unscripted)
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Video live-stream hosting
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Virtual workshop
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Brand representation for interviews/pressBrand representation for interviews/press
EXPERTISE
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Keynote Speaker
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Panel host
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Live or pre-recorded workshop
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Gen Z marketing consultation
Gabby's content, in three words: educational, empowering, relatable!
It takes a Gen Z to relate to a Gen Z, ya know? I guess that's why Gabby's younger, majority female audience is so enamored with her. Gabby's range of life experiences, from studying abroad in Dubai for a year on $70,000 worth of study abroad scholarships, traveling solo as a young Black woman, to quitting her engineering job to travel the world as a digital nomad at just 24-years-old, and hacking travel through paid travel opportunities (PTO) all the while…
Gabby is their bestie who's done it all, and is now giving them the hacks to make it happen for themselves.
To work with Gabby is to receive content that is trendy and engaging, but still well-written and high quality, easily digestible yet page-turning!
My travel and Gen Z expertise led me to speak to C-suite executives at Fortune 500 companies like Google, Match Group, and PepsiCo, and be featured in publications like Good Morning America, National Geographic, CNNTravel, Travel+Leisure, and even on the TEDx stage.
Audience Demographics
LOCATION
USA -
0
%
USA : NYC – 31% | LA – 18% | MIA – 10%
UK -
0
%
CAN -
0
%
AGE
18-24 -
0
%
25-34 -
0
%
DEMOGRAPHIC
BLACK -
0
%
WHITE -
0
%
- 68%
- 27%
What it means to work with Packs Light:
- COMMUNITY
- Inciting Action
- DATA LOVIN'
DMO PARTNERSHIPS ✈️:
PARTNER TESTIMONIALS
See what previous partners had to say 😉
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"It was a pleasure to work with you on this project and hope for many more in the future. Delta was very pleased with your participation in this campaign."
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"GABBY! Our whole team is on Cloud 9. This is INCREDIBLE!!! The applications are literally pushing our systems to the max—a GREAT day for marketing and a challenging day for our engineers since your viral TikTok has pushed our systems well over what we had expected."
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"Great presentation on the analytics! Thanks for including the extra exposure on Facebook. We are so glad that you enjoyed your stay and look forward to future partnerships."
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"The client absolutely loved what you put together and has been a quick favorite from the team! Thank you for putting together such an awesome video!"
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"This is fantastic. Thank you!"
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"Wow, what a reporting 🙂 This is how we like to work with professionals. Also, we enjoy a lot your blog and will share it of course with our team. It was our pleasure to have you here in Berlin and would love to work with you in the future again."
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"Gabby’s content was some of the most genuine we saw during our influencer campaign this spring. It’s clear that her audience is extremely engaged with the messages she shares, and that they truly listen to her. We believe our collaboration with Gabby was successful because of this. Not every creator has this connection with their audience, and from the perspective of a marketer — was a key reason we trusted Gabby to deliver an effective piece of content about our brand, which she did!"
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"Gabby was extremely wonderful to work with. She showcased our area in a unique way by comparing it to other places and even countries around the world, but without the price tags! We were so thrilled to see her coverage and seeing all her followers agreeing that we look like Iceland! We appreciated her ability to adapt as some places were closed, she independently solved the issue and didn't let it affect her content. We chose Gabby because of her authenticity, her ability to guide and encourage people to travel, and because we wanted a feature on her thriving blog site. Winter is a hard time to travel in Idaho and she absolutely slayed!"
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"We chose Gabby due to her high engagement and creative travel content. We were also looking at solo travelers to promote Atlantis, the Palm as a destination for this type of travel. Overall, we are very happy with Gabby’s content! We appreciated the transparency and communication in terms of posting as well as the analytics report that was sent over post-stay. This is very helpful for us to see and share with the client for the overall evaluation of the partnership."
What makes Gabby a pro creator?
Creator programs and business accelerators I've been part of (read: I've trained with the best):
1
LinkedIn's Creator Accelerator Program
- 2022
2
Pinterest's Creator Residency Program: Lifestyle
- 2022
3
Milestone Circles Program at the Nasdaq Entrepreneurial Center
- 2022
4
Remarkable Voices Program
- 2022
7
Voice Creator Incubator
- 2021
8
Black TikTok Creator Community
- 2021
Creator awards 🏆
PRESS features
I'm an award-winning content creator, public speaker, and on-camera talent who was been featured because of my expertise in National Geographic, The New York Times, CNN Travel, Forbes, and more.
See my full press & freelance writing portfolio below!
Get in touch. Let's create!
