I'm Gabby! 👋🏽 It's hard to introduce myself because I do a lot. You might have found me through my TikTok, or maybe from that CNBC Make It article. Either way, I'm happy the universe brought you here.
My About page is a great starter for who I am. But here, I want to talk more about what I do—and what I can do for you.
CREATOR
SPEAKER
CONSULTANT
TV HOST
CREATOR
creator @packslight
My bread and butter! I grew @packslight to more than 800,000 followers across Instagram, TikTok, YouTube, X (Twitter), Threads, my Gen Z Travel Facebook group, and Pinterest.
- Long term influencer partnership
- Brand ambassadorship
- Giveaway & PTO promotion on The PTO Dashboard
- One-off influencer partnership
- UGC: (lower rates, inquire)
- Social media takeovers
- Sponsored blog post on packslight.com
- Sponsored newsletter blast (20K+ subscibers)
- Freelance writer
- Starting influencer partnership rate: ~$8K
@PACKSLIGHT IN 3 words...
EDUCATIONAL
I have a natural curiosity that makes me an avid traveler, and naturally a value-added creator!
DELUSIONAL
I believe anything is possible and so do my followers. We don't ask “Why“, we ask “Why not?!”
BESTIE-VIBES
The Packs Light Crew is a tight-knit community. I love them, and they love me back!
AUDIENCE DEMOGRAPHICS:
USA -
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USA : NYC – 31% | LA – 18% | MIA – 10%
UK -
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%
CAN -
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18-24 -
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%
25-34 -
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%
BLACK -
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%
WHITE -
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- 68%
- 27%
DMO PARTNERSHIPS ✈️:
Kind words from Past partners:
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"It was a pleasure to work with you on this project and hope for many more in the future. Delta was very pleased with your participation in this campaign."
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"Gabby! Our whole team is on Cloud 9. This is INCREDIBLE! A GREAT day for marketing and a challenging day for our engineers since your viral TikTok has pushed our systems well over what we had expected."
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"Great presentation on the analytics! Thanks for including the extra exposure on Facebook. We are so glad that you enjoyed your stay and look forward to future partnerships."
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"The client absolutely loved what you put together and has been a quick favorite from the team! Thank you for putting together such an awesome video!"
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"Your campaign was the highest converting (rental car bookings) of an influencer we have ever worked with."
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"Wow, what a report 🙂 This is how we like to work with professionals. Also, we truly enjoyed your blog post. It was our pleasure to have you here in Berlin, and we would love to work with you in the future again."
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"Not every creator has this connection with their audience, and from the perspective of a marketer — was a key reason we trusted you to deliver an effective piece of content about our brand, which you did!"
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"We were thrilled to see your followers agree with your Reel that Southern Idaho looks like Iceland! We chose you because of your authenticity and your thriving blog. Winter is a hard time to travel in Idaho and you absolutely slayed!"
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"We are very happy with your content of Atlantis, The Palm and we appreciate your communication in terms of posting as well as your in-depth analytics report. This is very helpful for us to see."
SPEAKER
Speaker & Moderator
On-stage talent for your next in-person event! I have 5+ years of experience as a public speaker, including a TEDx talk. I have spoken on stages worldwide and in virtual environments on topics such as:
- Solo travel
- Traveling while Black/WOC
- Influencer marketing
- Gen Z travel trends
- Scholarships & international education
- Starting rate: $5K
Past Experience & Topics
2023
- “The Evolution of Solo Women’s Travel”, Women’s Travel Fest
- “How I got my start as an influencer”, Remarkable Voices
- “Tourism Reset Fund: Judge”, Adventure Travel Trade Association (ATTA) Adventure Innovation Challenge
- “Equity in Influencer Marketing”, Connect by Creator IQ
2022
- “Funded Travel Opportunities You’ve Never Heard Of”, Women's Travel Fest
- “How to Crush it on TikTok“, TravelCon
- “3 Ways Small Businesses Can Grow Their Digital Marketing Strategy”, U.S. Chamber of Commerce
- “Gen Z and Social Media, in Travel”, Google,
- “Using Travel to Secure the Bag”, Nomadness Travel Fest
- “Safety and Dating Apps, as a Solo Traveler”, Match Group Safety Seminar
- “Talking the Tok: Unlocking lululemon’s creative potential on TikTok”, Lululemon
2021
- “How Students can Travel on a Budget”, Virginia Commonwealth University
- “Gen Z Marketing Strategist, and Opportunity Addict Behind the Travel Blog Packs Light”, University of Central Florida
- “How Social Media Influencers Can Help You Build Your Business”, Ascend ALGV
- “YOU Can Study Abroad: (Yes You, Broke, STEM, or Non-Traditional Students)”, Viterbo University
2020
- “Work to Be Done: Canada's Role in Addressing Race in the Tourism Industry/ L'AITC Parle – Du pain sur la planche : le rôle du Canada en matière de déclôture raciale dans l'industrie touristique“, Tourism Industry Association of Canada
- “How to Travel During College”, AFS Intercultural Programs
- “Unpacking Travelers by Life Cycle (Gen Z)”, Pandora for Brands
- “Making travel inclusive to Black voices”, Columbia Sportswear
2019
2018
“HIUSA Study Abroad Conference”, Hostelling International USA
2017
“How to Study Abroad with a STEM Degree”, Virginia Commonwealth University
CONSULTANT
Corporate Consultant
I've consulted for Fortune 500 organizations such as Mastercard, Chase Bank, AirFrance, PepsiCo, Google, Columbia Sportswear, and Lululemon on a range of topics including:
- Gen Z travel
- Social media marketing
- Traveling while Black/WOC
- Solo female travel
- Corporate starting rate: $500/hr
Official creator programs:
I've trained with, and been trained by, the best!
1
LinkedIn's Creator Accelerator Program
- 2022
2
Pinterest's Creator Residency Program: Lifestyle
- 2022
3
Milestone Circles Program at the Nasdaq Entrepreneurial Center
- 2022
4
Remarkable Voices Program
- 2022
7
Voice Creator Incubator
- 2021
8
Black TikTok Creator Community
- 2021
Accolades & Awards 🏆
2
Bessie Awards Collaboration of the Year
- 2024
3
Bessie Awards Social Impact Award
- 2024, 2021
4
Traverse, 12 Month Achievement Award
- 2023, 2021
TV HOST
ON-Air talent
I'm no stranger to a camera, and that includes television cameras as well! I am actively looking to expand my portfolio in this area in 2024.
- On-air host
- Podcast host
- On-air expert guest
- Starting rate: inquire
